The hottest shoe of the summer isn’t from a affluence cast like Gucci or Louis Vuitton or a cool, on-the-rise characterization like Vetements. It’s an old cossack athletic from Costa Mesa-based Vans — one you ability already accept in your closet. The activity sports brand’s Checkerboard Slip-On, which has been offered aback 1977, is actuality accepted by celebrities and air-conditioned kids from Frogtown to Bushwick.
First fabricated acclaimed by Sean Penn arena benumbed surfer Jeff Spicoli in the 1982 band blur “Fast Times at Ridgemont High,” the sneaker accustomed a above accessible endorsement aftermost year. It came from artist Frank Ocean, who commutual the slip-on with a fleet clothing and white dress shirt while accessory the aftermost White House accompaniment banquet of the Obama administration. “You can’t think. You aloof accept to do things,” Ocean told reporters at the event, answer his adventuresome stylistic choice, one that Vogue alleged “a bold, alienated choice.”
Much like the Adidas Stan Smith, the Birkenstock Arizona sandal and Vans’ own Old Skool appearance afore it, Vans’ Checkerboard Slip-On ($50, www.vans.com) is the latest in a cord of casual, easy-to-wear cossack options that accept been rediscovered and affected afresh afterwards years at the bound of the shoe market.
“It’s remained allotment of the pop-culture consciousness,” says Andrew Luecke, co-author of the contempo book “Cool: Style, Sound and Subversion,” which chronicles the history of subcultures and artery styles.
“Even aback it hasn’t been that popular, it’s there, in people’s minds, with the associations of Southern California surfers and skaters — and this affectionate of cultural anamnesis is important in creating trends,” he says. “People apperceive it. They may adulation it for cornball reasons, and so aback it surfaces as fashionable again, it’s accessible for bodies to embrace, alike comforting, like activity aback to actuality a kid.”
Add to that the appearance industry’s contempo attraction with Southern California appearance — exemplified by the contempo crusade of all-embracing brands to appearance in Los Angeles as able-bodied as online affluence menswear banker Mr Porter’s contempo Fabricated in California accumulating — and you’ll apprehension that this Vans trend is at its angled point. Aloof ask celebrity admirers including Justin Bieber, Ryan Reynolds, Brooklyn Beckham or Ty Dolla Sign.
“We’ve apparent a lot of appearance brands referencing skateboarding and streetwear as a antecedent of afflatus in their latest collections and accept acclimated the checkerboard burden throughout their lines, bringing the arrangement aback to the forefront,” says Mark Haskins, carnality admiral of all-around artefact architecture for cossack at Vans. “The checkerboard arrangement [on the shoe] is a trademarked bookish acreage of Vans, and the appearance industry loves iconic design. And the Checkerboard Slip-On is an complete aboriginal classic.”
The shoe aboriginal came into actuality aback Vans co-founder Paul Van Doren’s son, Steve, noticed that adolescent bodies were cartoon in the checkerboard arrangement on the sidewall of their sneakers themselves and absitively to do it for them. But it wasn’t until actuality featured in “Fast Times at Ridgemont High” that the shoe went mainstream. Now a new bearing is authoritative it their own.
Because the appearance is accessible to wear, versatile, discreet and conceivably a accord at $50, there are all the accouterment of a full-fledged melancholia trend.
“The Checkerboard Slip-On charcoal one of our best accepted styles and continues to be one of the top 10 purchased styles globally,” Haskins says.
And really, it doesn’t aching that the shoes are so accessible to put on.
“Just blooper your bottom in literally, which makes them absolute for the bank or affair in the city,” says Luecke. “They can do it all. Also, with that canvas architecture and asperous vulcanized elastic sole, they’re the affectionate of shoe that ages and break in so well. Vans’ slip-ons can acquaint a story, you’re claimed story, and communicating that claimed adventure is absolutely what appearance is all about.”
For appearance news, chase us at @latimesimage on Twitter.
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